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News & Offers at Brucciani Leicester

BRUCCIANI wins at World Bread Awards

We are thrilled to announce that we have won one of the categories at the Tiptree World Bread Awards 2014. Our white tin loaf beat off fierce competition to win the Great British White category. We also scooped a further gold, silver and bronze for our ciabatta and sourdough breads. Great to see the dedication, skill and craft of our artisan bakers being recognised as among the best in the land!

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Pop into our Churchgate or Fox Lane Cafes to try out our special offers this week and next (ends 10 October 2014). These run from 8.00 a.m. ’til noon and 3.00 p.m. – 5.30 p.m. and vary every day. Come in and see!

We love to hear how our cakes are used for special occasions – last year a Brucciani commemorative cake was ordered to celebrate the first anniversary of the Visit Leicester Centre in Gallowtree Gate.


Managing Director, Tom Brucciani, was recently invited to appear on Radio Leicester to talk about Brucciani mince pies. Presenter, Ben Jackson, has been running a series of interviews discussing how busy people are getting ready for Christmas and invited Tom to talk about the 25,000+ mince pies we make and sell each year. He was particularly impressed by the fact we hadn’t changed our recipe for around 50 years and that our fabulous bakers had the energy to make them all by hand despite having their usual early start and daily workload. When asked for the recipe, Tom refused to divulge the secrets. When pressed however, he did let slip that we use a luxury mincemeat that we buy in advance and leave to mature for 12 months before adding a few extras of our own, including dark rum rather than brandy. 


This week (9 October 2013) we’ve heard that we’ve won three awards in the Tiptree World Bread Awards!  A gold award for our large Sourdough loaf, a gold award for our mushroom garlic and thyme focaccia and a silver for our Large White Tin loaf .   We’re thrilled to bits and hope you enjoy tasting these delicious products.World Bread Awards GoldWorld bread awards silver






Leicester’s favourite artisan bakery and coffee shop company, Brucciani, has added two new awards to its other accolades.  Both the Sourdough loaf and the Ham and Tomato quiche were awarded stars in the Guild of Fine Food Great Taste Awards 2013.

This prestigious award gets almost 9,800 product entries.  The Brucciani Sourdough loaf was awarded two stars and the Ham and Tomato quiche one star.  The Guild of Fine Food Great Taste Awards is the largest and most trusted awards scheme for speciality and fine food and drink. Since 1994 over 70,000 products have been judged by a panel of specialists including top chefs, cookery writers, food critics, restaurateurs and fine food retailers.  The judges look for great texture and appearance, they judge the quality of ingredients and how well the producer has put the food or drink together and above all they are looking for truly great taste.  In all, sixteen judges will have tasted the two Brucciani products awarded stars.

Brucciani is known to many for its two Leicester city centre cafés, in Churchgate and in Fox Lane, but the company also has a thriving artisan bakery which supplies the local restaurant, hotel and retail trade and six sandwich rounds providing delicious lunchtime sustenance to office and factory workers around Leicestershire!

Managing Director Tom Brucciani said: “I was delighted to return from holiday to news of our latest award winning products.  We have a first class artisan bakery providing delicious breads, pastries and celebration cakes and it’s always lovely for our excellent bakers to be given the recognition of a national award.”


 Brucciani promotion

Brucciani promotion in the Leicester Mercury

We ran a great promotion in the Leicester Mercury at the beginning of July, hope those of you who visited to claim your freebies will come and see us again soon!


We’re delighted to have won four key awards during 2012, three from the National Association of Bakers – where we won first prize for our quiche, sausage rolls and granary bread and one in the Melton Big Bake where we won a first prize for our savoury bites.

We continue to bring on our craft bakers, imparting skills and knowledge to our apprentices and ensuring that the Brucciani reputation for quality products and attentive service continues for many more generations.


Take a look at some of the coverage we received for our 75th anniversary celebrations!

Brucciani best since 1937                     75 years for cafe dynasty


We were delighted to host Mary Berry and Paul Hollywood when they were filming a pilot for a programme tasting products at random around the country – we’re very happy to report that comments were extremely complimentary!

Mary Berry


Brucciani’s has become one of the first fifty bakeries around Britain to adopt The Real Bread Loaf Mark since it was launched in September 2011 by Real Bread Campaign ambassadors, and renowned Real Bread bakers, Tom Herbert and Andrew Whitley.  The Loaf Mark offers an at-a-glance assurance from a baker that a loaf was made without the use of any processing aids or other artificial additives.

Managing Director, Tom Brucciani said: ‘All of the breads we bake are made using traditional methods with long fermentation times for more flavour and are hand moulded for better texture. With the launch of our Sourdough bread we have added a loaf that is made over 2 days and uses a “sourdough” leaven which is packed with flavor. It contains nothing but flour, water and salt and thus it meets the Campaign’s criteria for “Real Bread”. Of course, our regulars know and love the taste of our natural loaves, but now The Loaf Mark makes it easy for other people to see that we’re baking an honest crust. Also, the fact that no yeast is added often means that those intolerant to the usual breads can happily enjoy fine bread once more’

Real Bread Campaign co-ordinator Chris Young added: ‘It’s great that Brucciani’s is one of the first bakeries in the country to sign up to the scheme. We still call for an Honest Crust Act that requires all bakers to declare everything that goes into a loaf, but for now The Loaf Mark is a quick guide to additive-free loaves.’

A survey carried out by Toluna for the Campaign found that more than 70% of Britons believe it’s unacceptable that an ingredient/additives list doesn’t have to be displayed for unwrapped loaves, and that processing aids don’t have to appear on any ingredients list. It also found that 85% of people said they thought a mark to show a loaf was additive-free would be useful.

Brucciani’s Bakery turns 75 this year and is run by the grandson of the founder Luigi Brucciani. A well known Leicester institution, it started as a café and ice cream parlour and gradually moved into baking to supply their cafés in the 1960’s, going on to win awards for its breads. It is one of the last craft bakeries in Leicester and specialises in breads, cakes and pastries as well as fresh, handmade sandwiches. It sells through its shops in Churchgate and Fox Lane as well as running a fleet of sandwich vans and a busy wholesale business supplying pubs, restaurants and delicatessens.

The Real Bread Campaign is Part of the charity Sustain: the alliance for better food and farming, and is funded by the Big Lottery Fund’s Local Food programme. Membership of the Real Bread Campaign is open to everyone who cares about the state of bread in Britain, and any bakery can add additive-free loaves to the Campaign’s online Real Bread Finder directory.                                                   February 2012



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Café & Head Office

5 Fox Lane Leicester LE1 1WT 0116 251 9232

Café & Cakeshop

10 Churchgate Leicester LE1 4AJ 0116 291 1202

Craft Bakery

3 Bath Lane Leicester LE3 5BF 0116 262 0163